About Joel

Joel Zaslofsky

What does a world full of intentional, grateful, multi-passionate, and purpose-driven people look like?

What if the primary metric for governments or marketers was simplicity instead of economic growth?

Are we doomed to have overwhelming, over-committed, and superficial lives … or can we rediscover our birthright to have a meaningful, contribution-rich existence?

I think about these questions because I spent most of my life as a sleep-walking “consumer” – chasing money or prestige, addicted to video games and sugary crap, and looking to take before I gave.

But I fell asleep one night knowing things had to change. I needed a better, more generous life for myself and my family.

I'm grateful to have that life now and I want you to be included.

That's why I'm here to help you simplify to a slower rhythm, share your gifts with the world, see your multipotentiality, and get great at life's less glamorous sides.

Your methods might vary; mine include mindfulness, multipotentiality, asset-based approaches, and spreadsheets … but it's all good in my ‘hood.

I'm here to shift us from feeling isolated, detached, or helpless into a true sense of belonging within amazing communities. We all need human connection – the real “I can trust and depend on you when I'm at rock-bottom” kind – and I've learned the hard way how to earn it.

I'm here to help you be simultaneously brave and vulnerable. Because sweet sassy molassy – the world has too much useless posturing, destructive competition, and a ravenous hunger to dominate others.

Working on these things takes time. Yes, there will be baby steps. But if having two babies in my home and being a big baby myself has taught me anything, it's not just possible; it's probable with the right resources and the right people in your corner.

I'm confident from experience, but I'm not special or better than anyone else. I'm just a regular dude with multiple passions and the drive to bring people together.

Here's some more about why I do what I do, what makes me tick, and how I walk the walk.

What I Believe In

I believe in the abundant use of asides, ellipses, hyphens, and bullet points, but that's not super relevant (wait … maybe it is – yeah, it definitely is).

Most importantly, here's what I believe about community-building, simple-living, meaning, and connecting:

  • I believe that social good and personal change can happen at the low cost of Absolutely Free. I love pay-what-you-can and patron-supported models, but I'm running a website here – not a business.
  • I believe in generosity without expecting reciprocity, curating your experiences, and the conscious pursuit of all things slow.
  • I believe that true freedom can be found in needing little and wanting less, in growth from intentional discomfort, and that it's OK for people to live their lives by their own rules.
  • I believe that simple-living is for anyone and unique to everyone. It can be comprehensive or concise, vibrant blue and orange or soothing sage and grey, silly or serious.
  • I believe in consuming less and creating more.
  • I believe that worth isn’t measured by a bank account and that we should be motivated by outcome, not income.

I believe these things through mistakes and triumphs, tears and laughter, and without claiming to know the “right way” (if such a thing even exists).

I'm Flawed, and That's OK

Flaws Are OK

I've been a lot of things over the years and you can click here to get the full story.

For example, I'm proud to be a connector, husband, papa, multipotentialite, community animator, sun worshiper, independent thinker, spreadsheet fanatic, atheist, and extrovert.

(If you're like most of my family and friends who aren't these things, we can totally still be pals.)

I'm jazzed that 100,000s have eagerly listened to my podcast and the multipotentialite movement I'm deep into is booming.

But it ain't all sunshine, lollipops, and rainbows.

For example:

  • I'm not proud of my decades-long sugar binging issues.
  • I accidentally slip back into “Click here, I'm awesome!” mode because I often want to hide my worst behind my best.
  • I fear that you'll think less of me when you learn how rich I am or that my wife, Melinda, pays most of the bills for our family of four while I live my “hugs and thank yous are enough for me” lifestyle.

I guess all these things make me both more and less qualified to explore the simple-living and community-building domains.

But I don't want to withhold anything from you. So I hope you'll show compassion – I'll do the same for you – as I work to make our world a more vulnerable, authentic, and generous place.

What I Do and What I'm Involved In

As a fella with a diversity of passions, interests, and skills, the topics and mediums that float my boat change faster than your average Joe(l).Smart and Simple Matters Cover

For instance, I hosted the popular Smart and Simple Matters podcast for years and I've seen it grow from ten loyal lurkers to thousands of active listeners making their own dent in the universe.

Experience Curating CoverI also wrote a book called Experience Curating: How to Gain Focus, Increase Influence, and Simplify Your Life that's been downloaded thousands of times and has plenty-o-five-star reviews. Writing it was painful, but it's helped me speak and teach about intentionally and meaningfully curating your existence.

I've whipped up quiet movements like the Continuous Creation Challenge to help you consume less and create more. I'm also super-duper stoked about this Offers and Needs Market thing and helping others run their own.

However, I'm most stoked about the Puttyverse – a global community of multipotentialites that offers serious inspiration + support.

The Puttyverse Logo

In-between all this grooviness, I help run my Neighborhood Association, nerd out about quantum biology, and get easily fascinated about much more.

What’s my next big thing? Who knows – but you'll hear about it when it happens.

What You Can Do Next

Um … you kinda know a lot about me now.

If you want to learn more about my family life with Melinda and my two boys, Grant and Clark, or how my grandma busted me for lighting tissues on fire in my parents' bath tub when I was nine (safety first when you're a pyro), I suggest that you:

One Last Thing …

Thanks for scrolling to the bottom!

Your time and attention are precious. So I'm here for you, if you're here for me. As a friend. As a peer. As we guide each other through the struggles and celebrations of life.

Word up!

Your partner in simplifying, community, and big smiles,



Photo Credit: Barbara Wells

Me, Briefly

I bring together diverse communities, podcast about smart and simple matters, and get you excited about spreadsheets. Let's explore how to live intentionally, embrace our multipotentiality, share our gifts, build authentic relationships, and have tons of gratitude. No prior experience is required.